FameBit, the influencer marketing platform acquired by Google in 2016, has today been rebranded YouTube BrandConnect in a bid to align the venture more closely -- in name -- with the platform where it predominantly operates.
brandconnect
- YouTube exploring new monetization for Shorts, verifiable NFTs, rolling out collaborative live streams
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YouTube Rebrands Influencer Marketing Platform ‘FameBit’ To ‘BrandConnect’, Taps Google Vet Lori Sobel To Lead Unit
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