brandconnect

• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• Calling all creators: YouTube’s Open Call lets brands request custom sponcon

  
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect

  YouTube is adding new tools to its BrandConnect platform as it invests more resources into influencer marketing.

  
• YouTube exploring new monetization for Shorts, verifiable NFTs, rolling out collaborative live streams

  Neal Mohan, YouTube's chief product officer, has laid out the company's product roadmap for 2022, citing releases based on data and feedback from the community.

  
• YouTube Rebrands Influencer Marketing Platform ‘FameBit’ To ‘BrandConnect’, Taps Google Vet Lori Sobel To Lead Unit