alex hofmann

• Alex Hofmann led TikTok precursor Musical.ly. Now he’s back with a new app.
• Former Musical.ly President Alex Hofmann Joins Music Messaging App TuneMoji

  London-based Emoticast is the parent company of TuneMoji, a mobile messaging platform for Facebook Messenger, WhatsApp, iMessage, and Skype that enables users to share GIFs from music videos with sound -- a format known as a SoundGIF.

  
• Musical.ly’s President Departs Company Following $800 Million Acquisition

  Hofmann has departed Musical.ly to pursue other opportunities -- including investing in and iterating other startups as well as exploring Eastern Europe.

  
• Musical.ly Rolls Out Key App Updates In Bid To Expand Beyond Teen Base

  Updates include a new ‘similar Musical.lys’ section, as well as the ability to utilize six-second videos in lieu of profile photos.

  
• Apple Music To Supply Songs For Musical.ly As Part Of Larger Partnership