At Brandcast, YouTube said it would fund premium programming in front of the paywall. Now, a YouTube exec says it's an effort to gain TV ad dollars.
advertising
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Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)
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YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars
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A Day In The Life Of An Agent At VidCon With CAA’s Andrew Graham
Mastering VidCon takes careful planning, plenty of caffeine, a keen business sense, and some social charm.
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AwesomenessTV To Expand Spanish Presence In New Pact With 2btube
AwesomenessTV’s Spanish channel will also feature appearances by 2btube talent, including Luna Dangelis, Rubén Errebeene, and Catacroquer.
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FOX’s Adoption Of Six-Second Ads Is A Big Win For YouTube
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Time Warner Will Produce $100 Million Worth Of Original Shows For Snapchat
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Twitter Study Claims Its Pre-Rolls Perform On Par With Those Of Leading Competitor
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After ‘Adpocalypse’, Teespring Expects To Pay YouTubers $6 Million In 2017
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Toyota Enlists Bad Lip Reading For A Series Of Commercials
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In Big Boon For Creators And Advertisers, Apple Will Provide Some Podcast Analytics
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Snap Acquires Ad Measurement Startup ‘Placed’ In $125 Million Deal (Report)
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Google To Tell Advertisers How Often Their YouTube Spots Lead To Store Visits
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