Ads

• CGP Grey Offers A Simple Explanation Of How YouTube Ads Work
• Google To Advertisers: Viewers Pay 2.4 Times More Attention To Ads With Sound Than Silent Ads

  Think With Google has published statistics that show consumers pay more attention to ads on YouTube than on other platforms.

  
• Facebook Has Started Testing Ad Breaks (AKA “Mid-Roll Ads”) In Videos And Streams

  Facebook has shared a new statement discussing its plan to test mid-roll "ad breaks" in on-demand videos and live streams.

  
• Instagram Deploys Ads In ‘Stories’ Feature, Which Now Boasts 150 Million Daily Users

  The skippable, full screen ads -- not unlike Snapchat’s -- will let businesses use targeting, reach, and measurement capabilities, Instagram said.

  
• YouTube Music Hits #1 On iTunes Charts After Ad Campaign, Beats ‘Pokémon Go’
• New Ads Show How YouTube Music Is “Who We Are”
• Snapchat Will Run Ads Between User-Generated Stories, Announces ‘Snapchat Partners’ API
• YouTube Reacts To Its Most-Viewed Commercial Spots In Latest Ad Leaderboard
• Vine’s Popularity Dwindles Among Brands
• Sports Videos Dominate YouTube’s August 2015 Ad Leaderboard
• Turkish Airlines’ ‘Kobe Vs. Messi’ Voted Best Ad From YouTube’s First Decade
• Rhett And Link, Dude Perfect Show Off Marketing Potential Of YouTubers