Roll, a startup whose premise is to give fans a glimpse into the mobile camera rolls belonging to top creators,…
Susanne Daniels, the founding global head of YouTube Originals who has been with the company since 2016, is departing, effective…
YouTube is working on tools to help creators forge more brand deals—and one of them is starting to roll out…
MrBeast has dethroned longtime top-earning YouTuber Ryan Kaji. According to Forbes’ latest annual list of highest-paid YouTubers, the famously generous…
Digital media veteran Sarah Penna has joined creator subscription platform Patreon as senior manager of creator launches. She will be…
It’s been a little over a year since MrBeast (aka Jimmy Donaldson) opened his own food pantry and unveiled Beast…
YouTubers Ethan Klein and Hila Klein of h3h3 Productions and the clothing brand Teddy Fresh have prevailed in two of…
Digital Brand Architects (DBA), a talent management firm owned by and predominantly focused on lifestyle creators, has upped Hilary Williams to…
YouTube is considering carrying a popular YouTube Music feature over to the main app. The latest addition to the platform’s…
Life is better with a Slurpee in hand.