Instagram turns creator-led channels into two-way streets

1 year ago

Instagram is bringing more interactivity to its Broadcast Channels. Within that bulletin board-style format, creators will now be able to share Prompts with their…

Amazon’s ‘Beast Games’ PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts

1 year ago

The first season of MrBeast's ambitious and controversial series Beast Games is due out on December 19, and the projects promotional tour is bringing…

TikTok’s 2024 recap sums up its most demure, mindful year yet

1 year ago

One day after YouTube revealed its top creators and topics of 2024, TikTok followed suit with its own look back at the…

80% of sponsored posts on Instagram last month weren’t disclosed as ads

1 year ago

With winter holiday shopping well underway, creators are uploading thousands of sponsored videos and posts across digital platforms like YouTube…

A creator earned $2 million during one single Black Friday livestream on TikTok

1 year ago

While some people still spend their Black Friday mornings at storefront entrances, waiting to fistfight over flatscreen TVs, millions are…

Gamers spend more time watching content than playing games. What can developers do?

1 year ago

We already knew video game enthusiasts watch billions of hours of content every month on platforms like YouTube and Twitch.…

YouTube trending topics 2024: MrBeast is Not Like Us

1 year ago

YouTube has carried on an annual tradition by revealing the search topics, creators, and musicians that received the most traffic on…

Valkyrae is lawyering up over fake Stake captions

1 year ago

Valkyrae is lawyering up after a slew of Stake-branded X posts slapped fake captions on top of clips from her…

Top 5 Branded Videos of the Week: Gordon Ramsay is cooking

1 year ago

Since we started tabulating our Gospel Stats Weekly Brand Report, MrBeast has occupied the #1 position more often than any other…

Kai Cenat is streaming’s king of spectacle. Here’s the hits from his record-setting subathon.

1 year ago

Kai Cenat just reclaimed the record for most simultaneous Twitch subscriptions and set it at a staggering 727,700--meaning that, if…