News

• YouTube nukes ASMR channels, accusing them of posting “sexually gratifying” videos and linking out to content on other platforms that violates YouTube’s TOS
• Are YouTube viewers treating long-form videos like Shorts?

  A report published by Metricool indicates that long-form viewership is up on YouTube, but users are treating those videos like Shorts.

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 08/02/2026

  The stories Edward tells from the seat of his motorbike uphold moral precepts. That puts his content in line with many other Shorts creators.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/02/2026

  KATSEYE has studied the K-pop playbook to become huge in the U.S. and abroad. That strategy is effective on YouTube as well.

  
• Chronicle shows creators and IP owners who their audiences are and how to find more viewers–before their projects go live online
• Snapchat won’t let creators monetize fully AI-generated videos, but it still wants you to please, please, please use its AI tools
• Have you heard? “No influencers” in Nantucket, Prime becomes Slime, and a Steve Jobs PSA 10.
• Gamer lifestyle brand Razer acquires streamer platform StreamElements
• RFK Jr. has a YouTube cooking show centered around healthy eats
• deviantART is getting YouTubers to hype its subscriptions
• Microdramas have hit their late-night parody era–but Jimmy Fallon and The Daily Show are putting serious production behind these spoofs
• Katie Feeney’s reality series is Xfinity’s entry point for the creator economy
• Creators and YouTube execs get lots of screen time. For their kids, it’s different.
• A Riot Games games vet will help chess become the next big esport
• HBO Max is doing clipping
• Weeks ahead of #RushTok, brands are getting ready to Get Ready With Me
• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner
• A new studio is producing creator-led originals. Up first: A Tubi game show.
• Top 5 Branded Videos of the Week: A clean World Cup sweep
• Arizona State University breaks barriers with a BA in content creation
• Zohran Mamdani and creators are popular for the same reason: candor
• After hosting another hit concert, Roblox gets more music rights for creators
• YouTube Premium subscribers will get Peacock for free thanks to a first-of-its-kind deal
• MIPCOM Cannes is bringing in microdramas