News

• At Google’s NewFronts pitch, execs explain how YouTube helps brands find “the perfect match”
• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels

  At NewFronts, Meta execs revealed new ad products across Facebook, Instagram, Threads, and the Reels format.

  
• Spotify’s podcast “plays” are a new metric for a booming industry

  Spotify has rolled out a new metric called "plays" that will be applied to the podcast content on the platform.

  
• Viewership on political streams is up 56% year-over-year

  Countries like the U.S. and India are powering a political live streaming boom that has occurred since the 2024 U.S. presidential election.

  
• Kai Cenat’s “Streamer University” is really happening. Here’s the trailer.
• Netflix is rolling out a TikTok-style feed and a homepage redesign to help you find your next watch
• 20 years of YouTube: In 2007, we all empathized with iJustine and her 300-page iPhone bill
• Yes Theory launched a fulfillment brand for its merch. After “eight years of discipline,” it’s time to sell.
• CreatorCare is here to help digital workers overcome mental health struggles and burnout
• TikTok expands its Pulse product to bring brands closer to its culture
• Top 50 Most Subscribed YouTube Channels • Week Of 05/04/2025
• Top 5 Branded Videos of the Week: Would you drown for $500K? Jack Link’s wants to know.
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/04/2025
• 15 years after it started streaming to library patrons, Kanopy is producing its first originals. Why now?
• Will gen AI make YouTube’s next Elsagate?
• America’s Funniest Home Videos is a TV legend. Reaction content creators are helping give it new life online.
• In India, Neal Mohan announces YouTube’s $100 million investment in local creator economy
• Peacock launched an accelerator for creators. Now it’s picking up their scripted shows.
• Have you heard? Alix Earle’s haircare hack, DrLupo’s chess cheat, and the VidCon Hall of Fame
• Brands don’t have to spend big on Roblox worlds anymore. The studios that once made them are consolidating.
• LinkedIn is connecting brands to “top creator voices” through a new revenue sharing program
• The digital economy now accounts for 18% of the total U.S. GDP
• 20 years of YouTube: In 2006, Lonelygirl15 taught us that nothing is real on the internet
• Dream is entering his VTuber era