News

• Have you heard? Michelle Khare gets into the Emmys, Jordan Howlett gets real with brands, and Dems get on Twitch
• Creator company Whalar soars to $400 million valuation with strategic investment

  Creator agency Whalar has landed an investment from Marc Benioff, Shopify, and Neal H. Moritz. The deal comes with a $400 million valuation.

  
• Move over, Spotify and Apple. YouTube has its own podcast charts now.

  
• Sidemen launch VC firm to find the Upside in consumer tech startups

  The Sidemen are continuing to grow their creator-backed business by launching a venture capital firm called Upside.

  
• Roblox brings real-world merch to its burgeoning creator economy
• Netflix’s ads are growing up with new placement options and measurement tools
• At Brandcast 2025, YouTube talks big stats and big stars
• ‘Walking Dead’ producer Skybound has its eye on creators with Nine Four acquisition
• Tribeca X’s 2025 lineup: Bryan Cranston, Paris Hilton, and a year-round expansion
• 20 years of YouTube: In 2008, we did it live (and voted however we like)
• Here are the six questions we have about YouTube’s exclusive NFL broadcast deal
• Top 100 Most Subscribed U.S. YouTube Channels • April 2025
• CoComelon snags DreamWorks and Universal for its first full-length film
• Top 100 Most Subscribed YouTube Channels Worldwide • April 2025
• Amazon gives MrBeast two more ‘Beast Games’ seasons, extending “the largest reality competition series ever”
• Tired of the radio? A new app lets you listen to Twitch streams in the car.
• Top 5 Branded Videos of the Week: Dynamite, Dunking, Druski
• Top 50 Most Subscribed YouTube Channels • Week Of 05/11/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/11/2025
• Roblox says people have better brand recall with its ads. Do companies care?
• Red Bull’s next flight into the digital world? A sweet sponsorship deal with SypherPK
• Have you heard? Smosh steps toward Just For Laughs while iDubbbz steps away from Creator Clash
• TikTok pushes its American economy importance with $1 million in free ads for small businesses
• The first YouTube video edited with a brain-computer interface shows Neuralink’s potential