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There’s a distinctly international flavor at the front of this week’s Global Top 50. The two countries with the most representatives in the ranking — India and the United States — are both absent from the top five.
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Instead, the #1 finisher in the chart is (once again) a channel that hails from South Korea. KIMPRO broke two billion weekly views again and is well on its way to three billion. Over seven days, the short-form hub picked up 2.55 billion weekly views.
On YouTube Shorts, “technology” stands for “everything”
In the United States, people attend technical schools to learn specific trades in a focused setting. On YouTube Shorts, however, there’s nothing specialized about “technical” content: That adjective has come to stand for any popular category of short-form content.
Gulbahar Technical is an Indian channel that just made its first appearance in the Global Top 50, and its description offers a good definition of what “technical” has come to mean in the world of YouTube Shorts. “I will provide videos from every categories [sic] and put my effort to make my videos more understandable for you all,” reads the channel page.
A list that follows the description notes everything from “tech videos” to “heartwarming stories” to “how to join Indian navy” among the topics covered under the “technical” umbrella. The channel’s all-time most-watched video is a Tom and Jerry parody that comments on U.S.-China relations. Second on that list is a look at an unusual installation along the U.S.-Mexico border. With top video #3, things get decidedly less political, even if oil is the subject of the clip.
Gulbahar Technical offers a wide variety of videos, and that breadth explains how the Indian channel was able to make its first appearance in the Global Top 50. Thanks in large part to YouTube Shorts, Gulbahar Technical snagged 733.5 million weekly views between April and May.
That level of viewership puts Gulbahar Technical in line with some of the most famous channels in its particular niche. MaviGadget once became the most-watched YouTube channel in the entire world by depicting tradesmen who do their jobs. Recently, it has soared back in the rankings, thanks in large part to a view-counting adjustment that has favored YouTube’s short-form all-stars.
Data via Gospel Stats
So what’s the lesson to learn from all this? YouTube Shorts viewers clearly enjoy videos of people who do their jobs, but there’s more to the MaviGadget revolution than what we can see on the surface. The rise of technical content is, most broadly speaking, an appeal to generalism. Viewers are most likely to watch YouTube channels that offer a little bit of everything, especially when that wide net catches all of the most popular categories on Shorts. You don’t need a technical school degree to notice that trend.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15
- United States: 11
- Vietnam: 3
- Australia, Canada, Hong Kong, and Japan: 2
- Bangladesh, Belgium, Brazil, China, El Salvador, Germany, Indonesia, Kazakhstan, Latvia, South Korea, Spain, Taiwan, and United Arab Emirates: 1
This week, 44 channels in the Top 50 are primarily active on YouTube Shorts.
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