News

• Creator Week Macau hopes to bridge East and West for the digital content industry
• Twitch’s newest ads are doing shopping live

  When we think of brands that have mastered being digital-savvy, e.l.f. Cosmetics always hits the top of the list. Over the last few years, as ecommerce and social shopping have become more and more prominent in the U.S., e.l.f. has consistently leapt at the chance to grow its presence on digital platforms.

  
• Have you heard? Dan and Phil hard launch (with a podcast) while Freddie Wong announces a movie.

  2010s YouTube icons Dan Howell and Phil Lester reveal that they were dating the whole time, and another star from that era announced a movie.

  
• YouTube gets a new shopping integration as it touts its impact on Gen Z style

  TalkShopLive's YouTube integration will make it easier for celebrities and public figures to participate in ecommerce.

  
• YouTube’s latest economic report details €7 billion contribution to European GDP
• Instagram’s first 25 Rings go out to all kinds of creators
• Moist Cr1TiKaL’s $35 million YouTube earnings explain decision to turn off donations
• MrBeast filed a trademark for a financial services company (and a bunch of other stuff)
• Indigenous House, a streaming service led by Native creators, opens its doors
• Top 5 Branded Videos of the Week: Love is in the air
• Keep it PG-13: Instagram has new standards for teens
• Netflix wants its own video podcast library, so it’s partnering with Spotify
• Could content creators + experiential marketing be the magic sauce? Night and its new acquisition are going to find out
• Streamers like to watch TV with their chats. Gaggl will pay them to do it.
• MrBeast’s Vyro turns clipping into big business for creators and brands
• Survive+ arrives on YouTube to feed growing appetite for adventure
• Creators are the new unscripted TV. Now they’re getting access to some famous formats.
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/12/2025
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/12/2025
• Your essential preview for MIPCOM Cannes’ creator-forward festival programming
• Have you heard? Hasan Piker’s in the dog house, Dylan Mulvaney’s one-woman show, and Ned Fulmer’s wrestling debut.
• MrBeast is anxious about Sora taking his watch time. Other creators are worried about more than that.
• Alex Cooper launches Unwell Creative Agency to dive into $2.4 billion U.S. podcast ad business
• On World Mental Health Day, top creators take over Times Square to battle burnout