“We wanted to unlock IP licensing at scale between Roblox creators and IP holders in a way that is simple, streamlined and customizable,” Greg Hartrell, Roblox's Senior Product Director for the creator/content ecosystem, said. “You just need one superfan creator who can make something their own and will bring their passion and personal experience into their creation, powered by branded IP.”
News
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In sweeping study, 89% of creators claim to lack access to specialized mental health resources
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Own an IP? Roblox now lets you license it to game developers en masse–and share the revenue from their sales
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The Timothee Chalamet lookalike contest put a fresh spin on virality. Its organizer is launching an agency.
The agency Pufferfish is co-founded by Timothee Chalamet lookalike contest organizer Anthpo and MrBeast alum Talia Schulhof.
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 11/09/2025
Extreme sports videos take many different forms. Red Bull is now trying to keep up with kid-friendly creators like Vlad Samokatchik.
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 11/09/2025
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“I’m a neurotic gay Jew. I’ve been funny my whole life.”: Max Cohen on becoming the internet’s favorite Murray Hill Boy
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MrBeast is opening his own theme park. It’s in Saudi Arabia.
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Have you heard? Mizkif sues former OTK chums, CoComelon movie gets release date, and pizza chains love “6-7”
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With $19 billion in quarterly sales, TikTok Shop now rivals eBay
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U.S. households like streaming more than twice as much as paid TV
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eBay wanted Emma Chamberlain’s old clothes. So did her viewers.
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Snap announces AI search powered by $400 million Perplexity deal, and its stock price soars
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Logan Paul’s CryptoZoo promises were just “puffery,” not fraud, says judge dismissing lawsuit against him
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“Spontaneous shopping” is on the rise. Here’s why that’s good news for streaming platforms.
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Can Netflix apply its streaming playbook to the world of video podcasts?
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20 years of YouTube: We made it to 2025. Don’t break the spaghetti.
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Creator Camp nabs three-movie deal with theater distribution marketplace Attend
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43% of Gen Z chooses YouTube and TikTok over traditional TV. Microdramas are a big reason why.
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From New York to the Netherlands, Election Day went well for TikTok’s favorite politicians
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Disney bet on Pat McAfee during YouTube TV dispute. The result: 1.1 million live viewers.
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Meta expands retail footprint with flagship L.A. storefront full of wearable tech and VR devices
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Canon’s $100,000 dream project contest taps Colin & Samir, Josh Richards, Michelle Khare, and Rory Kramer to judge
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AI performers are making it onto the Billboard charts
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TikTok is doing its own awards show
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