News

• Have you heard? Holiday music takes off, ChatGPT turns three, and The Wiggles land in hot water.
• Top 5 Branded Videos of the Week: 7-Eleven for the holidays

  What's interesting is those videos are not right next to each other. Usually if MrBeast posts videos across any of his channels, they pop up at the very top of our list with the most views. This week, though, he's in spots #1 and #3, interrupted by Anna Twinsies at #2. This MomTuber has not one, but two sets of twins, and has amassed 10 million subscribers with her family life vlogs. This week's video is something a little different...We'll get into that more below.

  
• More AI: Will YouTube’s new promptable feed replace the recommendation algorithm?

  YouTube and X may be closer than they first appear: Google's video platform is testing a new type of feed where users will be able to use text prompts to shape their personal recommendation algorithm.

  
• Holiday music fandom is bigger than sports

  We always hear that sports and music are the two things that bring people together across dividing lines, but when it comes to holiday time, I think music is the clear leader.

  
• With more than four million retail-related channels on YouTube, how do brands choose their partners?
• For some pro athletes, Twitch is becoming part of the injury rehab routine
• BRIDGE Summit is bringing together the creator economy, media, tech, marketing, and more. Here’s what you need to know about its programming tracks.
• Brainrot is officially a scientific phenomenon
• ‘Tis the season for giving, and charitable contributions increasingly flow through creator channels
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 11/23/2025
• The Rockefeller Foundation partners with Beast Philanthropy, hoping to capture “the hearts and minds of millions of young people”
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 11/23/2025
• Have you heard? 20 years of Smosh, the Labubu movie, and iJustine hyperpop
• Creator media company pocket.watch is bringing Toys and Colors home for the holidays
• No Thankmas 2025: Jacksepticeye says he’s noticed fans’ financial struggles, plus wants to restructure for 2026 event
• Reddit surges as generation gaps persist in annual survey of U.S. social media preferences
• OpusClip is asking: Will AI replace creators?
• Slow Ventures invests $1.1 million in physiotherapist Instagrammer Tayla Cannon’s mentorship app
• TV distributors turned YouTube into a home for reruns. Now it’s hosting unaired episodes, too.
• What happens when America’s largest injury law firm goes “all in” on YouTube? Just ask Morgan & Morgan.
• Can Netflix use a Warner Bros. Discovery acquisition to break into movie theaters?
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.
• YouTube responds to “top feature request” by testing direct messages
• Creators are becoming wrestlers, so the WWE is turning its stars into creators