News

• Sam and Colby are “betting big” on fan engagement with new Los Angeles escape room
• VTubers are taking the U.S. by storm, and women are tuning in

  Big Games Machine's survey of U.S. YouTube users' preferences for gaming content revealed an interesting VTuber trend.

  
• The New York Times has a plan to get more videos from its stars: Let them cook

  Chefs like Sohla El-Waylly, Claire Saffitz, and Vaughn Vreeland will help the New York Times increase its library of cooking videos.

  
• Top 5 Branded Videos of the Week: Hello this is Dave Ramsey calling

  Last week, we picked a Yrefy-sponsored Dave Ramsey highlight as our bonus video, because we'd noticed the financial advice-spouting show host frequently churns out over two dozen sponsored videos a week. This week? He's made spot #3 on our list, with a video where he advises a young man whose dad put him in one hell of a situation. We're pretty pleased with our prescient pick (say that five times fast), and while we know Ramsey's often tough advice can be controversial, he does help some callers navigate seemingly unwinnable scenarios--including this one.

  
• Top 50 Most Subscribed YouTube Channels • Week Of 06/29/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/29/2025
• What is the $40.8 million Creators HQ doing for creators in Dubai?
• TikTok wants to hire a manager for its news creators
• Would would happen if there was a Hollywood studio that only made creator projects? Creator Camp is spending big to find out
• 12 million creators helped OpusClip build a product they needed. Now it’s giving one of them $5K and a masterclass with Nick Nimmin.
• Have you heard? Jools Lebron goes “beyond demure” while Jake Paul buys $39 million ranch
• Age-restricted live streams are YouTube’s newest teen safety feature
• MrBeast finds out creators aren’t ready for AI thumbnails
• TikTok and Meta want a piece of YouTube’s TV success
• AI overviews changed Google Search. Now they’re coming to YouTube.
• 20 years of YouTube: In 2013, PewDiePie’s Brofist shook up the creator world
• In influencer marketing, “the days of unchecked spending are over” — and measurement is key
• FunnyMike’s Streamer Prom reaches new heights with 4.5 million hours of live Twitch watch time
• YouTube’s exclusion from Australia’s teen social media ban is up for debate
• Gushcloud acquires Wizdeo’s MCN, kicking off a spate of buys to make it a $1 billion creator business
• The new summer camp is on TikTok
• A Wall Street analyst wants Netflix to challenge YouTube in the realm of short-form content
• With ‘GTA VI’ looming, Roblox’s new Creator Rewards encourage engagement and retention
• Pinkfong, Shein look to make summertime splash with Baby Shark apparel