News

• Audio-only podcasts are struggling on YouTube
• Streamers on the Rise: Cuptoast’s clever strategy for starting a fandom

  By now you've probably heard of "faceless creators"--content creators (many of them Twitch streamers) who don't show their faces in public. They often come up with clever ways to appear on camera: Some become VTubers, others make their own masks, and some, like Cuptoast, cut holes in a cardboard box.

  
• Meta expands Facebook Reels monetization with performance-based payout model

  Meta is expanding monetization for its Facebook Reels ad program. Eligible creators can take advantage of a "performance-based" model.

  
• Jack in the Box has introduced its official streamer: Say hi to Gamer Jack.

  Jack in the Box has hired a Gen Z creator named Kodie to stream as Gamer Jack, the fast food chain's official Twitch personality.

  
• Brent Rivera’s Amp Studios just opened its first public casting call for creators
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 05/07/2023
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/07/2023
• The streamer-led Kings League drew 90,000 fans. Now the Queens are taking the pitch.
• TikTok reportedly tracked users who watched LGBTQ content
• Creator funding firm Electrify invests in education YouTube channel Veritasium
• Sports creator Jesser is dominating the basketball game on YouTube. Here’s how he does it.
• The Clapper app is a place where “the parents of TikTok users can express themselves”
• 60,000 tickets have been sold for the sequel to the most-watched Twitch broadcast of all time
• Vevo unveils “celebrations-themed channel,” data-driven ad placements at NewFronts
• Amazon rolls out its TikTok-like platform for all users in the U.S.
• YouTube Millionaires: Unfortunately, SenyaiGrubs is about to hit 2 million subscribers
• After raising $140,000 by pumping iron, OTK gets ‘Elevated’ with latest talent search
• Canela Media’s upcoming content slate includes novelas, deportes, and “untamed ladies”
• TikTok’s new ad product offers placements next to “premium publisher content”
• The House of Highlights Creator League is ready for some football
• Creators on the Rise: Tony Weaver Jr. wants to change the world, one manga at a time
• The Sidemen are growing fast. A “multi-million-pound deal” will help them keep it up.
• Meta bets on Reels on its Facebook Watch hub
• Joshseki signs with Loaded (Exclusive)