Canela Media‘s name translates to “cinnamon,” and the Latino-focused streaming service is adding some spice to its content lineup. At its 2023 NewFronts presentation, Canela unveiled a slate of original programming across verticals like sports, kids, and music.
The new originals will join existing Canela content across the company’s OTT network, which includes connections to Roku, Samsung, and Vizio. Canela’s in-house production unit, Canela Studios, will lead the development of the upcoming shows and will work with partners to create branded content.
Of the 12 new originals Canela revealed at the NewFronts, one of the most interesting titles is Secretos de las Indomables. As its translated title implies, the nonfiction show will highlight “untamed ladies” who have established themselves in the world of Hispanic entertainment. And that’s not the only secrets Canela will tell: It’s also developing a new season of Secretos de Villanas, which brings novela superstars together under one roof.
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Other upcoming originals will be linked to verticals like Canela Music, Canela Deportes, and Canela Kids. The last of those categories is a priority for Canela, especially through its free ad-supported TV (FAST) services. One of the current partners for Canela Kids is Moonbug, which has brought hits like CoComelon to the media company’s bilingual audience.
Canela’s NewFronts pitch occurred during the inaugural IAB Main Stage event. The company’s Founder and CEO, Isabel Rafferty Zavala, led the presentation alongside several of her deputies.
“We’re committed to disrupting through data and content, while connecting with communities authentically,” Zavala said in a statement. “Our goal is to continue to innovate not just in the content we produce for our audience, but in how our advertising partners can reach the U.S. Hispanic audience with more precision and across the OTT ecosystem beyond our platforms, regardless of the language in which they consume content.”
On the ad side, Canela revealed a new product called Connect, which will help brands reach Hispanic audiences across OTT platforms. A press release describes Canela Connect as a data-driven solution that offers “unmatched scale” and “granular measurability.”
In 2021, two years after its launch, Canela raised a $32 million funding round co-led by Angeles Investors and Acrew Capital. Shortly after securing its Series A, the media firm began to expand its library of originals. Now, Canela is doubling down, and its 2023 slate figures to be its busiest yet.
