News

• Creators on the Rise: Zach Pozniak’s dry cleaning company lost 85% of its business during COVID. Then he started making videos on TikTok.
• TikTok’s Effect Creator Rewards program is now available in more countries with a lower barrier to entry

  For the second time, TikTok has expanded the reach of its Effect Creator Rewards program while lowering the barrier for entry.

  
• Spotify Premium users can now watch full-length music videos

  Spotify could be looking to take on YouTube with music videos and other pieces of long-form content for its Premium subscribers.

  
• Gary Vaynerchuk’s VaynerWatt teams with Moonbug for animated series inspired by collectibles

  VeeFriends is an upcoming animated series from Moonbug and VaynerWatt that will continue a franchise once associated with NFTs.

  
• Logan Paul’s Los Angeles Lakers deal is a slam dunk for Prime Hydration
• X might be making its own video app for smart TVs
• TikTok wants its users to call their representatives to protest a potential U.S. ban
• Loaded acquires GG Talent Group (Exclusive)
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/10/2024
• Top 5 Branded Videos of the Week: The edge of the world (as we know it)
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/10/2024
• Viewture brings in CAA, Machinima, AwesomenessTV manager Dana Pirkle as head of creator partnerships
• Lilly Singh is ‘Doin’ It’ with SXSW premiere for her debut feature film
• Danny Duncan is putting his new energy drink brand in 10,000 stores this year
• Millionaires: Two men, a pot, and 15 million followers
• The Why Files wants to put its mascot on your feet
• EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it)
• Linktree’s latest tool for its 47 million users is a social commerce offering
• As YouTube bids MatPat a happy retirement, the outgoing Theory host is already making his next move
• Jake Paul will fight Mike Tyson live on Netflix
• The Boxoffice Network is using its 35 billion yearly views to sell movie tickets around the globe
• Even though she’s an Olympic medalist, Bella Sims needs a life. She’s getting one on Instagram.
• Creators on the Rise: Keesh Deesh knows a good deal
• Dan Clancy lays out Twitch’s 2024 roadmap: app overhaul, more discoverability, and more community rewards