[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Three of the top five channels in this week’s U.S. Top 50 surged forward after increasing their respective view counts by at least 40% week-over-week.
Those hubs led a field that includes five channels with at least 350 million views. And it should come as no surprise that most (but not all!) of those channels amassed their chart-topping totals on YouTube Shorts.
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Chart Toppers
Rainbow Friends Fans continued its remarkable ascension during the first full week of March. A month ago, the short-form content destination wasn’t even on our radar, but it has become a force by offering video game references and jokes catered to Gen Alpha. That combo led Rainbow Friends Fans to a first-place finish in the latest U.S. Top 50. The Shorts standout picked up 703.2 million weekly views, which put it atop both versions of our weekly charts. It increased its YouTube viewership by 50% week-over-week.
MrBeast‘s week-over-week bump was nearly as big as Rainbow Friends Fans’, but even with a 48% traffic uptick, the man born Jimmy Donaldson couldn’t quite reach #1 in the U.S. Top 50. MrBeast settled for second place in our ranking during a week when he pulled in 545.3 million weekly views on his primary YouTube account. A runner-up finish might not taste as sweet as Feastables’ new recipe, but MrBeast did improve his chart position by three spots; the North Carolina-based creator rounded out last week’s U.S. top five.
MaviGadget is the only channel in this week’s U.S. top five that experienced a week-over-week traffic decline. The YouTube Shorts hub has been on a roll since the start of the year, and it continued its upward trend a week ago, when it reached the top of our U.S. ranking. Its momentum has since shifted, though its technology and machinery videos still rank among the most watched clips on Shorts. MaviGadget finished in third place in the U.S. Top 50 after adding 434.4 million weekly views during the first full week of March.
Vlad and Niki finished fourth in the U.S. Top 50 for the second week in a row. Among the trifecta of popular kidfluencer channels with Eastern European roots (Vlad and Niki, Kids Diana Show, and Like Nastya), the home of two fun-loving boys has had the strongest chart performances in 2024 — and least on its main channel. Vlad and Niki brought its lifetime YouTube viewership within a stone’s throw of 87 billion during a week when its seven-day sum topped out at 428.6 million weekly views.
Zack D. Films rounds out this week’s U.S. top five. The YouTube Shorts hub is making its first appearance in the top five. It earned that distinction by counting 362.4 million weekly views.
Top Gainers
There’s a comedy channel on YouTube Shorts whose star uses his acting chops to produce silent reactions to outlandish situations. If you’re familiar with TikTok, you may think I’m talking about Khaby Lame, but this is the U.S. Top 50, so the Italian creator doesn’t qualify. But Adam Rose might be the American Khaby Lame.
Rose is an actor who has been seen in shows like Suits and Santa Clarita Diet. If you don’t spend a lot of time watching Netflix, you may recognize Rose from his other prominent gig: His short-form videos. His TikTok account reaches nearly six million followers, and he’s starting to experience similar success on YouTube. He recently gained his millionth subscriber, and he just made his first appearance in the U.S. Top 50.
So what does Rose do to pull in so much traffic? It’s simple: He acts. With his facial expressions and comedic timing, he can turn any situation into short-form gold. In some of his most-watched videos, he plays a construction worker who looks upon the chaos at his work site. In another popular clip, he adopts a curious expression as he watches a pill capsule dissolve in water. No matter the subject he’s riffing on, Rose typically stays silent. Instead of talking, he gathers viewers through the universal language of emotions.
https://www.youtube.com/watch?v=1F4gO7mEsps
Rose’s clever brand of vertically-oriented comedy worked well for him during the first full week of March. His official YouTube channel hasn’t crossed one billion lifetime views yet, but he did pick up 150.9 million weekly views in our latest count. That was more than twice as many views as the total he pulled in the week prior, and the end result of that increase was a 22nd place finish in the U.S. Top 50.
Even though Rose is making big moves with silent reactions on Shorts, I’m not sure it’s fair to call him the American Khaby Lame. After all, he already has a career in Hollywood. His Italian counterpart is still striving to achieve that goal.
Channel Distribution
This week, there are 39 YouTube Shorts channels in the U.S. Top 50.
