TikTok

• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico

  Agencies that work with clients on TikTok Shop are directing them to Mexico as the app's future in the U.S. hangs in the balance.

  
• Trump may give TikTok another reprieve. Will a deal ever get done?

  The U.S. divest-or-ban law is in jeopardy after Donald Trump proposed another extension for a TikTok deal with China.

  
• TikTok wants to let U.S. creators hand out coupons for local businesses

  TikTok is reportedly hiring workers on the West Coast who will build out a business based around food and travel promotions.

  
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece
• TikTok’s new For You Page is on your desktop
• TikTok still bodies other platforms when it comes to short-form watch time
• While everyone else goes after TikTok’s users, Instagram is wooing its creator population with a CapCut competitor
• The platform that made your career is shutting down? These Vine stars have been there.
• TikTok says small business owners will lose $1 billion in revenue a month if it’s banned
• Cucumbers, cottage cheese, and probiotic soda: TikTok’s impact on grocery store shelves
• You can now build your next car on TikTok