TikTok

• Your favorite TikTok song of the summer is probably an indie hit
• You can now buy plane tickets on TikTok

  TikTok has been measurably cutting into Google's search traffic for years, with more and more Gen Z users turning to the app for questions about where to eat and what to buy. Southwest Airlines is taking advantage of that trend with its latest ad campaign, which tapped 10 creators for a sponsored sweep aimed at selling plane tickets to the youths.

  
• Hollywood turns to TikTok to fill seats in empty theaters—and it seems like it’s working

  TikTok says it "has the power to breathe new life into past programming, just as effectively as the latest blockbuster hit." It might be right.

  
• Kamala Harris is having a moment on TikTok. Could it put her in the White House?

  What's all this mean for the Harris campaign? Well, it means Gen Z--a historical record-setting force of Democratic voters--are throwing their weight behind her, and rallying their fellow young voters via the common language of their people: memes.

  
• TikTok just employed a whole bunch of thumbnail designers
• Trump gets on TikTok
• Between 30% and 50% of videos TikTok shows users are based on what it’s learned about their interests (Study)
• TikTok monetization changes: Creativity Program gets a new name and “some improvements,” subscriptions expanding to VOD creators
• TikTok says it’s the No. 1 platform for discovering new mobile games
• The Biden campaign is on TikTok
• TikTok reportedly plans to open live shopping studios for creators
• TikTok tells creators it’ll boost their horizontal videos to more viewers (but won’t pay them for additional views)