TikTok

• TikTok wants to turn millions of Americans into paid shopping influencers
• Nielsen and TikTok say they’ve struck a first-of-its-kind deal for ad metrics. Is it really that groundbreaking?

  TikTok's new partnership with Nielsen aims to "unlock a cross-media view of ad campaign performance" that "provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across all screens, including digital, CTV, and linear," Nielsen said.

  
• A creator earned $2 million during one single Black Friday livestream on TikTok

  While some people still spend their Black Friday mornings at storefront entrances, waiting to fistfight over flatscreen TVs, millions are choosing to stay cozied up at home, spending their money on TikTok.

  
• TikTok is becoming Spotify’s new recommendation engine

  Spotify announced Nov. 7 that its partnership with TikTok will smooth the path for users to share Spotify content in two ways: (1) by allowing them to make videos sharing tracks, albums, playlists, podcasts, or audiobooks using TikTok's video editing tools, and (2) by letting them DM one another direct links to music, podcasts, and audiobooks.

  
• As live spectacles increase, a creator plans to eat for four days straight on YouTube
• TikTok is becoming a job board for Gen Z
• Sony just shattered a TikTok record–with a little help from 20 million comments
• Music promoters are paying to put songs in TikTok videos. The FTC says creators might not have to disclose those deals.
• A quarter of indie artists now put their music straight on TikTok–no label required
• Watch out, Google: TikTok wants to be a “discovery engine” for travelers
• Yes, TikTok is actually getting people to movie theaters
• TikTok is a top spot for hot political goss