Branded Entertainment Network

• Victoria’s Secret recruits TikToker Remi Bader as ambassador, size consultant
• Digital Marketing Surged In 2020. BEN Says Brands Should Focus On These 3 Areas For The Future.

  
• Target Taps Jackie Aina, PrestonPlayz, Remi Ashten For Third Season Of Hit YouTube Series

  Target has tapped a slew of creators for the third season of its flagship influencer programming initiative, a YouTube series dubbed Let’s Target.

  
• TikTok, Instagram, And Snapchat Want To Help Their Creators Make Sponsored Content. BEN Says It’s Way Ahead Of Them.

  Though platforms appear to be establishing creator marketplaces as quickly as possibly, they're playing catch-up to influencer marketing companies that have been doing this for years. BEN has a leg up thanks to its lengthy lead time in the industry and its data-crunching algorithms, it says.

  
• Insights: As Social Media Sites Fiddle Over Cannabis Creator Bans, Public Health Suffers
• Casey Neistat’s 368 Hits Stride With Brand Collabs, Including Ongoing Pact With Adobe
• Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years
• Sephora Takes Crowdsourced Approach To Influencer Marketing With New Beauty ‘Squad’
• The Age Of Crossover Talent
• How Influencers Can Stay Out Of The Mud—Advice From Furious Pete
• The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
• Executing Global Influencer Campaigns