News

• MrBeast and Fede Vigevani are recruiting “the biggest” creators for a bilingual basketball game
• Have you heard? Platforms make monetization moves as YouTube golf goes brrr

  Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, platforms are making monetization moves, creators are teeing off on YouTube, and TikTok has lost one of its top execs as ban talk ramps up.

  
• Kick is putting small creators on the road to success with $50,000 in prizes

  Kick is teaming up with Streams Charts for Kick Road, a tie-in with DreamHack Dallas that will award $50,000 to streamers.

  
• MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?

  Mark Zuckerberg joined Colin and Samir (and MrBeast) to explain how new products will return Facebook to its "O.G." form.

  
• YouTube is making its notifications work better for creators
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?
• YouTube is making Shorts views go up
• Seniors are watching twice as much YouTube on TVs as they were a year ago
• With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic
• Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next.
• TikTok just wants to talk. A new Corporate Communications Chief will get the message across.