News

• Creators and YouTube execs get lots of screen time. For their kids, it’s different.
• A Riot Games games vet will help chess become the next big esport

  Chess.com is continuing to build chess as an esport by hiring Riot Games veteran Chris Roberts as its VP of Media and Content.

  
• Weeks ahead of #RushTok, brands are getting ready to Get Ready With Me

  As PNMs plan their OOTDs and GRWMs ahead of the back-to-school phenomenon known as #RushTok, American Eagle is buying in.

  
• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner

  Several recent surveys have broken down beauty sales from indie brands on platforms like TikTok Shop and Whatnot.

  
• A new studio is producing creator-led originals. Up first: A Tubi game show.
• Top 5 Branded Videos of the Week: A clean World Cup sweep
• Arizona State University breaks barriers with a BA in content creation
• Zohran Mamdani and creators are popular for the same reason: candor
• After hosting another hit concert, Roblox gets more music rights for creators
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/26/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/26/2026
• How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.