News

• iShowSpeed got one million concurrent viewers in one of Asia’s most creator-obsessed countries
• Do newsletter writers want to be streamers? Substack is going to find out.

  Substack is keeping up with apps like Instagram and TikTok by launching a format that will allow newsletter writers to host live streams.

  
• NIL hype helps ‘EA College Football’ score 6.5 million players in 2024

  'EA Sports College Football 25' is off to a hot start thanks to its NIL deals, and EA is also launching a creator program for 'The Sims'.

  
• YouTube wants creators to share the Hype

  New features announced at the latest Made On YouTube event include community features like Hype and improvements to AI.

  
• YouTube CEO says “product innovation” — not an ad monopoly — is the key to Google’s business
• Creators, tech firms, and Barack Obama are out in full force on National Voter Registration Day
• MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way
• MrBeast, Logan Paul, and KSI want Lunchly to be the hottest new thing in the school cafeteria
• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/15/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/15/2024
• Financial creators are the new money managers, and Yahoo! is buying in