Interactive Advertising Bureau

• The digital economy now accounts for 18% of the total U.S. GDP
• The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023

  “Podcasting will grow in the next two years by leaps and bounds,” IAB Media Center vice president Eric John said at the Upfront, per Deadline. “Advertisers are benefiting from new technologies developed to serve these marketplaces, to make podcast advertising more dynamic and measurable than ever before.”

  
• Thirty-Six Percent Of Smartphone Users Regularly Watch Longer-Form Videos [INFOGRAPHIC]

  The IAB found that out of polled smartphone users from 24 countries, 36% of them said they daily watch at least one video of 5 minutes in length or longer.

  
• One In Four U.S. Adults Watches Original Video Content Every Month

  The IAB discovered one in four U.S. adults, or roughly 59 million citizens, tune into original digital video programming at least once a month.

  
• Study: One In Ten Americans Streams Video Daily To A Connected TV
• IAB Adds Digital, TV Execs To Board Of Directors For Digital Video Center
• IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman
• Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014
• Changing Of The Guard Announced For Digital Content Newfronts