Industry

• Fullscreen Announces Corporate Rebranding, New ‘Brandworks’ Division Will Partner With Mattel, Nielsen
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 5/6/2106

  Mike Posner took a pill in Ibiza, got remixed by SeeB, and now gets a lot of views on YouTube.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 5/6/2016

  Giselle Bündchen helps Jimmy Fallon with his runway walk to a lot of views on YouTube.

  
• Syndicate, Twitch’s Most-Followed Streamer, Releases Album Through Connor Franta’s Heard Well Label

  Tom Cassell joins Connor Franta, Lohanthony, Amanda Steele, and Jc Caylen in releasing compilation records with the influencer-led music label.

  
• YouTube Expands Google Preferred To Cover Trending Videos
• Amid Frustrations With Yahoo, Katie Couric Said To Be Considering Next Steps
• YouTube Reportedly Readying Bundle Of Live Cable Channels For $35 ‘Unplugged’ Subscription Service
• Two Years In, Google Preferred Keeps Working For Brands And YouTube Stars
• Interpublic Moves $250 Million From TV Budgets To Google Preferred In YouTube’s Biggest Upfront Deal Ever
• Vice Media, ESPN Ink Production And Distribution Deal To Share Sports Programming
• Maker Greenlights 4 Series From ‘Spark’ Incubator Initiative At Intimate NewFronts Event
• Experts Discuss Dearth Of ‘Premium’ Advertising At MediaLink’s NewFronts Kickoff Breakfast