Guest Editorial

• Holiday music fandom is bigger than sports
• Stop asking your audience to subscribe. Do this instead.

  Contrary to popular belief, subscribers are not as important to the current version of the YouTube ecosystem as you would expect them to be.

  
• Power Is Changing. Here’s What That Means For Brands.

  When it comes to power, what was once disruptive is now institutional. Millennials are taking on roles where they dictate and shape institutional and structural power. At the same time, Gen Z is pushing the boundaries of traditional power structures, transforming and reconsidering cultural narratives, helping historically underrepresented voices get heard, and telling stories from a new point of view.

  
• 5 Things Never to Say to a YouTuber

  John Reding outlines 5 hard lessons learned from working with YouTube talent.

  
• Top Viral Videos of 2010 That Deserve Sequels in 2011
• The Gathering Storm in Your Living Room
• Google/YouTube v. Viacom: Safe Harbors and the New Police
• Quantcast Scores as Video Metrics Battle Heats Up
• Celebrating the Web and Stepping Back From the Ledge
• Net Neutrality: White Ribbons and the Fight Ahead
• Break's CEO Shares His Best Web Videos of 2009—That Nobody Ever Saw
• WGAe Tries to Bridge New Media Divide