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• Typical Gamer is the first “Fortnite Millionaire.” Here’s why that matters.
• QVC will be on TikTok 24/7 with round-the-clock shoppable streams

  QVC is embracing the TikTok Shop era by streaming 24/7 with shoppable broadcasts and other ecommerce videos.

  
• Substack wants its creators to stick around. A TikTok-style feed will help them promote their newsletters.

  Some creators are leaving Substack due to political issues, but newsletter authors who stick around can check out a TikTok-style feed.

  
• With help from FaZe Clan, the legend of Four Loko is reaching Gen Z

  FaZe Clan's partnership with Millennial icon Four Loko is helping the bold beverage brand reach Gen Z consumers.

  
• A fresh estimate suggests that YouTube could be worth as much as $550 billion
• Top 5 Branded Videos of the Week: MrBeast and a Martian helicopter
• MrBeast and Fede Vigevani are recruiting “the biggest” creators for a bilingual basketball game
• Have you heard? Platforms make monetization moves as YouTube golf goes brrr
• Kick is putting small creators on the road to success with $50,000 in prizes
• MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?
• YouTube is making its notifications work better for creators
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?