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• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?
• YouTube is making Shorts views go up

  YouTube is changing how it counts Shorts views so that its vertical videos can offer similar metrics to TikTok and Instagram.

  
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.

  
• With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic

  MrBeast is uniting two of his ventures with a promotion that will use Feastables to give away a spot in 'Beast Games'.

  
• Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next.
• TikTok just wants to talk. A new Corporate Communications Chief will get the message across.
• YouTube’s first podcast head is out, but updated audio ads are in
• Top 5 Branded Videos of the Week: Welcome the dollhouse of horror
• Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts
• More than half of Americans over the age of 11 have watched a video podcast
• After generating billions of monthly views, Toys and Colors lands Sesame Street collab
• Promotion for ‘A Minecraft Movie’ hasn’t featured many creators. Enter Quackity.