Featured

• Yes Theory launched a fulfillment brand for its merch. After “eight years of discipline,” it’s time to sell.
• CreatorCare is here to help digital workers overcome mental health struggles and burnout

  CreatorCare is a new solution for burnout that connects creators with licensed therapists and other mental health professionals.

  
• TikTok expands its Pulse product to bring brands closer to its culture

  At the 2025 NewFronts, TikTok announced a new product called Pulse Core, which connects brands to top-performing user-generated content.

  
• Top 5 Branded Videos of the Week: Would you drown for $500K? Jack Link’s wants to know.

  This week, Mark Rober gets Googley with so-called "chemtrails," Veritasium takes a trip to Midtown Manhattan courtesy of eSIM company Saily, Joe Rogan slurps bone broth with Paleovalley, Tesla fanboys make some day trading cash, and MrBeast asks a man: Will you drown for $500,000?

  
• 15 years after it started streaming to library patrons, Kanopy is producing its first originals. Why now?
• In India, Neal Mohan announces YouTube’s $100 million investment in local creator economy
• Peacock launched an accelerator for creators. Now it’s picking up their scripted shows.
• Have you heard? Alix Earle’s haircare hack, DrLupo’s chess cheat, and the VidCon Hall of Fame
• LinkedIn is connecting brands to “top creator voices” through a new revenue sharing program
• The digital economy now accounts for 18% of the total U.S. GDP
• 20 years of YouTube: In 2006, Lonelygirl15 taught us that nothing is real on the internet
• Amid an uncertain future, Snapchat reaches 460 million daily active users