Featured

• Amazon brought ads to Prime so it could fill them with shoppable links
• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it

  Instagram Reels is becoming the platform's best format for influencer marketing reach, while Carousels continue to provide engagement.

  
• As Twitch removes limit on Israel and Palestine signups, are its debates about to get fiercer?

  Twitch has reinstated sign-ups from Israel and Palestine shortly after banning a group of pro-Palestinian streamers like Frogan.

  
• Issa Rae is turning Tubi into a showcase for creators “on the cusp”

  'Misadventures of an Awkward Black Girl' creator Issa Rae is returning to her roots with Studio, an incubator project launched with Tubi.

  
• The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups
• Recess Therapy’s new series features celebrity substitute teachers (and more cute kids)
• Top 5 Branded Videos of the Week: Copycats, kicks, and underground cities
• The NBA’s “most expansive creator program” tips off with Kai Cenat collab
• Have you heard? iShowSpeed gets a play button, Druski gets a movie, and the Costco Guys get buckets.
• Ted Sarandos says Netflix is the home of storytellers. YouTube creators might not agree.
• With the “influencer election” around the corner, creator factions are digging in
• Fourth time’s the charm: Triller’s IPO is officially complete