Featured

• VRChat is loading into the creator economy with an avatar store
• Artistic AI startup Promise goes full speed ahead, lands Google investment and partnership

  Promise, a generative AI startup led by Dave Clark, George Strompolos, and Jamie Byrne, has landed an investment from Google and others.

  
• Top 5 Branded Videos of the Week: MrBeast in Mexico, the Sidemen in streaming, and also the Met Gala

  Our latest Gospel Stats Weekly Brand Report has it all: explosions, Ozempic, weird phones, the Mexico border, and a good old-fashioned history nerd dunking. As usual, MrBeast is #1, but there's some new faces in our top 5 this week--and an unusual lack of sicence content! But don't worry--our bonus vid has plenty of educational moments.

  
• With worldwide push, MrBeast tests the power (and limits) of his famous name

  MrBeast is coming to Saudi Arabia with a multi-pronged partnership, but he's also drawing criticism from Mexican authorities.

  
• Have you heard? Michelle Khare gets into the Emmys, Jordan Howlett gets real with brands, and Dems get on Twitch
• Creator company Whalar soars to $400 million valuation with strategic investment
• Sidemen launch VC firm to find the Upside in consumer tech startups
• Roblox brings real-world merch to its burgeoning creator economy
• Netflix’s ads are growing up with new placement options and measurement tools
• ‘Walking Dead’ producer Skybound has its eye on creators with Nine Four acquisition
• 20 years of YouTube: In 2008, we did it live (and voted however we like)
• Here are the six questions we have about YouTube’s exclusive NFL broadcast deal