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• Despite gains among its rivals, Twitch still accounts for 82% of streaming hours
• Hollywood is cautious about AI-generated media. Two notable YouTube vets are going full speed ahead.

  Former YouTube execs George Strompolos and Jamie Byrne are behind Promise, a new studio that will involve generative AI in its productions.

  
• X adds Twitch to lawsuit accusing advertisers of anticompetitive practices

  X has added Twitch to a lawsuit that alleges brands engaged in anticompetitive behavior when they boycotted X in November 2022.

  
• YouTube ad matchmaker Agentio eyes brand safety with $12 million Series A round

  Agentio, a matchmaking service that connects creators and brands on YouTube, has raised a $12 million Series A funding round.

  
• Top 5 Branded Videos of the Week: One salad, two bombs, and three Joe Rogans
• Jake Paul vs. Mike Tyson peaked at 65 million concurrent viewers for Netflix. Was it a success?
• Have you heard? PewDiePie makes art, Addison Rae gets a Grammy nom, and The Onion gets cheeky
• beehiiv is investing millions on a hunch that newsletters are the next newsrooms
• TikTok and YouTube announced AI-driven ad products one day apart
• Netflix now has 70 million subscribers watching its ads
• Trump wants to overturn the “divest-or-ban” TikTok law (and get props from Gen Z along the way)
• TikTok is making its biggest holiday shopping push yet. Nicki Minaj and the D’Amelios are helping.