Featured

• The Jet2holidays meme is the song of the summer
• Top 5 Branded Videos of the Week: Dave Ramsey vs 100,000 bees

  Is Dave Ramsey becoming the next MrBeast? OK, we kid, but really: financial guru Ramsey is once again on the rise, making our list twice this week. That's because he's blitzing YouTube with short content to the tune of ~30 videos a week. What's interesting is he's not the only one on the rise. The rest of our top 5 this week is made up of newcomers--creators who haven't been at the top of the list before, but arrive this week pulling big views for their sponsoring brands.

  
• Meta’s smart glasses are getting sportier thanks to Oakley. Will the wearables winning streak continue?

  After seeing success with its Ray-Ban wearables, Meta is rolling out a more expensive smart glasses line alongside Oakley.

  
• Have you heard? VSauce returns, KSI tries to turn a profit on YouTube, and MrBeast’s predictions come true.

  Michael Stevens returned to the VSauce channel, KSI discusses his YouTube finances, and MrBeast predicted the future.

  
• Will Instagram’s indexing update shift the balance of power in the world of search?
• TikTok is crediting the songwriters behind the FYP’s biggest hits
• With $100 million funding round, Substack promises “better tools, broader reach, and deeper support” for creators
• Research shows that YouTube Shorts steers from viewers away from political content
• As ‘KPop Demon Hunters’ and ‘Squid Game’ top charts, Netflix is going all-in on Korean exports
• YouTube is expanding a feature that lets creators “test and compare” titles and thumbnails
• 20 years of YouTube: In 2016, some videos were more important than others
• ByteDance is challenging Meta in the virtual reality of wearable tech