Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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Surely one day there will be someone to challenge MrBeast. But that day is not today. Yet again we have Jimmy Beast in spot #1, this time with his secondary channel MrBeast Gaming.
That’s not new, but what is new is the rest of this list. We have four first-timers to the top 5–unless you count ARTYTIME, whose content we picked as a bonus video last month and who appears in spot #2 this week. Those first-timers’ content? An eclectic mix of gaming, food, and challenges, aka the classic YouTube cornucopia.
Check it all out below:
#1 We Built America in Minecraft
Channel: MrBeast Gaming
Brand: Feastables
Views: 19,684,154
For me, MrBeast Gaming is the channel he goes to when his ideas are a little too big (or a little too dangerous) to do IRL. That’s why it’s the home for this video: He may be worth hundreds of millions, but even MrBeast doesn’t have the cash to reconstruct entire cities for fun.
So, he tapped teams of Minecraft builders to create iconic locales from around the world, and rewarded the best recreation with a trophy (sorry folks, no $1 million check this time). We won’t spoil who won, but we will say we’re not surprised MrBeast is making Minecraft content. In spite of the many challenger games that have debuted in its wake, it remains the top-played title on YouTube–so for someone who’s all about the metrics, picking it makes sense.
This video is technically sponsored by MrBeast’s candy brand Feastables, but he sneaks a mention in for the second season of his Amazon competition show Beast Games, telling people how hard he worked on it and how he would appreciate if they went and watched it. Season 2 has had a bit of a mixed reaction, but that won’t affect its near future, since it’s already renewed for season 3.
#2 Dice Decide Our Hotpot Budget #RayBanMetaPartner #RBMCP #ad
Channel: ARTYTIME
Brand: Ray-Ban Meta AI
Views: 9,575,042
Two weeks ago, ARTYTIME‘s Ray-Ban Meta glasses got him spot #5, with ~5 million videos for a video where he rolled dice to make a random candy mix, and recorded the whole process with Meta’s latest attempt to chase a bandwagon, in this case becoming an AI mogul.
ARTYTIME’s video this week is much the same, except instead of rolling dice for candy, he’s rolling for a hot pot budget. The D20 is not kind to him: he rolls just four bucks, which–for anyone familiar with choose-your-own-ingredients hot pot–means he’s about to be in for a very, very sad time.
What’s interesting about this campaign is that the glasses really aren’t visible, and you don’t see any POV popups or HUD design that would make it feel like you’re the one wearing futuristic glasses. Instead, the content is simply filmed with them, which reflects Meta’s goal to have legions of people just…wear them around every day, using them the way you would a phone or smartwatch. Meta wants them to become everyday accessories, so it’s paying creators to treat them that way.
#3 I Created My Outfit in Heartopia!
Channel: fuslie
Brand: Heartopia
Views: 11,274,321
Heartopia is still on a tear. The cozy, Roblox-esque life sim came in at spot #4 last week, too–and we noted how impressed we were that HyperCookiie‘s video had over 10 million views, when #4 videos usually come in around 5 or 6 million. This week, fuslie has managed to beat HyperCookiie’s number, picking up over 11.2 million views for her 55-second clip showing off Heartopia‘s outfit catalog.
It’s smart promotional content. One of Roblox’s biggest draws is its avatar customization, with thousands of items like heads, hairs, outfits, weapons, and more being sold in its UGC catalog. By spotlighting Heartopia‘s looks, fuslie is both showing how the game stacks up against its biggest competitor, and appealing to anyone who likes easygoing, highly customizable second-life games. (That’s a lot of people.)
Heartopia, which just launched, isn’t splashing out too much on sponcon. It sponsored four videos this week: fuslie’s, #4 from xChocoBars, #1,261 from BriannaPlayz, and #2,628 from fantayzia.
#4 Female Giants vs. Strongest Dwarfs – (Who’s Stronger?)
Channel: Jesse James West
Brand: MacroFactor
Views: 6,727,336
Well, this video was built for clicks.
Jesse James West, a fitness creator and bodybuilder who encourages viewers to “stay relentless” and offers them a $49.95/month “winners program,” took YouTube’s challenge genre and minmaxxed it. This video pits five tall women against five male little people, seeing who will win at various challenges of strength–everything from lifting weights to tug-of-war to wrestling.
Unsurprisingly, this competition is sponsored by a fitness brand: MacroFactor, which pitches itself as a “diet coach app” that tracks your food intake. It also sponsored video #38 this week, an upload about top exercises from Jeff Nippard.
BONUS #255 Feeding your youngest child @KwikTripKwikStar
Channel: TJ Therrien
Brand: Kwik Trip
Views: 554,056
*totally not bitter oldest sibling voice* Well when I was a kid, I had to eat what was put in front of me.
All jokes aside, every parent has faced a kid who doesn’t want to eat what you just spent an hour cooking for them. Sometimes you fight ’em, for the sake of nutrition. And sometimes…you take them to a gas station.
That’s right. Kwik Trip wants people to know it can compete with those high-class outfits like Buc-ees and Love’s. It too has real food–the kind you’d feed your kid. I’ve never been to a Kwik Trip, but while putting this story together, I saw they’re currently selling a dozen eggs for 49 cents, and featuring that sale prominently on their website’s front page, primed to catch all the budget-conscious parents coming over from TJ Therrien‘s video.
Clever move, Kwik Trip. Clever move.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
