Featured

• Put the Labubus away and get ready for Whatnot’s 2026 live shopping trends
• TikTok may be big in Asia, but its U.S. user base is a goldmine

  TikTok's U.S. customers are far more valuable for the company's bottom line than consumers from other regions, per eMarketer.

  
• Top 5 Branded Videos of the Week: My brand!!!

  This week's Gospel Stats Brand Report leads with two self-sponsored videos--by which we mean creators using their videos to promote their own companies. You probably won't be surprised at who those YouTubers are, or their staggering view counts. As for the rest of this week, you'll have to read below to find out...

  
• Have you heard? PlaqueBoyMax vies for the dance track of the year while Pepsi MAX spreads holiday cheer.

  PlaqueBoyMax got a Grammy nomination, Pepsi MAX launched a holiday campaign with creators, and Netflix announced its Warner Bros acquisition.

  
• The YouTube Shorts algorithm appears to have changed to prioritize newer uploads
• Facebook Marketplace rings in the holiday season with curated creator collections
• TikTok Shop had a huge Black Friday weekend with $500 million of U.S. sales
• Roblox enters the world of esports with a $50,000 Creator Showdown
• Coming soon to Beast Industries: Brand-creator matchmaking, a MrBeast phone, and maybe an IPO
• Twitch recaps top trends from the 900 million hours of watch time it accrued in 2025
• NBC wants to turn the Winter Olympics into a creator spectacle. Is that what viewers want?
• Fortnite’s latest world builder is Quentin Tarantino