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• The latest foodstuffs inspired by YouTube are on Shake Shack’s Hot Ones menu
• Here’s how cooking creator Eitan Bernath uses Snapchat as the “main source of revenue for his company.”

  Cooking creator Eitan Bernath supports his company through Snapchat's Discover and Stories formats. Snap is his main revenue stream.

  
• Patreon feels the effects of the economic downturn, lays off 17% of its workforce

  Patreon CEO Jack Conte announced his company will lay off about 80 people, or 17% of its workforce. Offices in Dublin and Berlin will close.

  
• Night Media wants to acquire “established consumer-facing companies.” That’s why it’s launching a $100 million investment firm.

  Night Media, which represents creators like MrBeast, is teaming up with The Chernin Group to launch Night Capital, an investment fund.

  
• After going from YouTube to ABC, Quinta Brunson wins an Emmy for ‘Abbott Elementary’
• Thanks to a deal with Gymshark, Valkyrae can now be found on a Times Square billboard
• ‘Bee and PuppyCat’ premiered on YouTube in 2013. Nine years later, its second season has arrived on Netflix.
• CoComelon’s 62-city tour of the U.S. kicks off on September 16
• 100 Thieves wrapped up its second Creator Camp with a star-studded game of ‘2 Truths 1 Lie’
• Ninja said he was taking a break from the internet. Instead, he streamed on six platforms at once.
• Ever wanted to go on vacation with creators? Welcome to Cruise Perfect.
• YouTube’s “month of fashion” will feature upcycled looks and coverage from New York, Milan, and Paris