Fanbytes

• Former Maker Studios, Studio71 U.K. Exec Kerrie Daly To Head TikTok Manager Bytesized Talent
• Fanbytes Launches ByteHouse, TikTok’s First U.K.-Based Creator Collective

  
• Fanbytes Launches TikTok Talent Division With Lip Gloss Line From Twin Creators Shanae And Renae (Exclusive)

  Influencer marketing business Fanbytes has launched a dedicated TikTok talent division aimed at helping the shortform app’s rising stars develop their own product lines and intellectual property, score brand deals, and monetize their content through licensing.

  
• Fanbytes Turns Clients’ Songs Into Viral TikTok Hits

  If you know a Gen Z’er, chances are they’re on TikTok. The shortform video app, which is primarily known for lip-syncing videos and memes set to clips of popular songs, has more than one billion downloads and 500 million monthly active users around the world, many of them teenagers. Launched in 2017, it found footing in Asia and absorbed competitor Musical.ly before catching on in the West last year. Its popularity in the U.S. grew rapidly enough that October saw it beat out YouTube, Instagram, Snapchat, and Facebook in the number of American downloads from the App Store and Google Play.