Branded Entertainment

• Insights: IMAX And Nickelodeon Hope To Find Lost Gen Z Fans In VR
• Insights: Building A More Perfect Beast—App Lessons From Vero’s Rise And Fall

  
• Insights: Stuck Between YouTube And A Hard Place, Being An Influencer Is Tougher Than Ever

  It may seem like being an influencer is all glitz and glam, but that's only for the upper echelon of YouTube stars. Even creators with BIG numbers are having a tough go of making the cash they once did.

  
• Behind the Brand Deal: How ‘Best Fiends’ Influencer Marketing Took Over YouTube

  Best Fiends hit $100 million in lifetime revenue back in December 2017, just three years after its initial launch. Influencer marketing helped it get there.

  
• Behind The Brand Deal: Edelman’s Sybil Grieb
• No “Bright Line” In Influencer Marketing No-Nos, Tubefilter And SAG-AFTRA FTC Panel Shows
• Behind The Brand Deal: Alyssa Manning Of Two Pillar Management
• Behind The Brand Deal: Dulce Candy
• A Dutch YouTuber Dressed As Spiderman Bought A €23,070 Car With YouTube Views
• Behind The Brand Deal: JeromeASF
• Adam Savage, Alie Ward Find GE Tech “In The Wild” In New Branded Web Series
• Chipotle Tries A Branded Video On-Demand Series For Kids With ‘Rad Lands’ On iTunes