Branded Entertainment

• Tim & Eric’s GE Spot With Jeff Goldblum Strikes Gold On YouTube
• Rock The Vote Uses Lil Jon, Lena Dunham, Crazies To Reach Young Voters

  Rock the Vote is using extremist stances in six video ads and a music video by Lil Jon and Lena Dunham to encourage young adults to vote.

  
• McDonalds, Apple, Pepsi Advised To Shift 10-25% Of TV Budgets Online

  Omnicom Group is advising clients like McDonalds, Apple, Pepsi, and Starbucks to spend between 10% and 25% more online at the expense of TV.

  
• Smosh Drops Music Video, Opens Contest For ‘Dumb And Dumber’ Fans

  Smosh has teamed up with 'Dumb and Dumber To' for a music video where Ian Hecox and Anthony Padilla impersonate Lloyd Bridges and Jim Carrey.

  
• Mondelez (AKA Kraft Foods) Agrees To Huge Upfront Deal With YouTube
• Marriott Launches Online Video Studio Modeled After Red Bull
• It’s Official: Chernin Group, AT&T Buy Controlling Stake In Fullscreen
• Jack Vale’s Social Media Pranks Featured On ‘Jimmy Kimmel Live’
• Michelin, YouTube Stars Educate Teen Drivers On Car And Tire Safety
• Here Is The Best Cat Video Of The Year
• Katharine McPhee Discusses Charity Work On ‘Pizza With an Icon’ Series
• Led By A YouTube Trailer, ‘Destiny’ Totals $500 Million In First Day