James Hale

• Top 5 Branded Videos of the Week: Love is in the air
• Could content creators + experiential marketing be the magic sauce? Night and its new acquisition are going to find out

  Over the last year or so, creators like Kai Cenat, Jordan and Salish Matter, and Sam & Colby have all held major live events and/or introduced ongoing live installations that build their digital connection with fans into IRL experiences.

  
• Streamers like to watch TV with their chats. Gaggl will pay them to do it.

  The London-based startup, founded in February 2024 by former Twitch and TV execs, Gaggl lets streamers broadcast episodes of shows like The Price is Right, Family Feud, Supermarket Sweep, Deadliest Catch, Baby Animals, Gordon Ramsay’s F Word, Taskmaster, Baggage, and Whose Line is it Anyway.

  
• MrBeast is anxious about Sora taking his watch time. Other creators are worried about more than that.

  The real story here is that MrBeast isn't the only creator expressing outright anxiety about generative AI usage in the wake of Sora's chart-topping app debut.

  
• No bots here: Epic sues two game developers after paying them “tens of thousands of dollars” for alleged fake engagement
• Gap Inc. embraces influencers at scale with its new creator “affiliate and advocacy” program
• Top 5 Branded Videos of the Week: Got jerky?
• Steven Bartlett co-founds a new video podcast distribution platform–and, of course, it has AI
• Instagram’s putting a ring on it (and by “it” we mean creators)
• Sora soars to the top of app charts with its AI slop TikTok copycat
• Tubefilter’s official guide to VidSummit 2025
• Top Spanish-language creators are headed to Advertising Week New York to talk about reaching cross-cultural audiences