James Hale

• Top 5 Branded Videos of the Week: MrBeast, Mrwhosetheboss, and some 3D-printed nuggs
• Podcasts are selling products, but some brands are still holding back (to the tune of $1 billion)

  A full half of respondents said their brands are holding back on buying podcast ads because of "limitations in performance data." 71% of respondents said that current measurement tools available for podcasts are less useful than tools available for other channels.

  
• Top 5 Branded Videos of the Week: Trick or treat

  With Halloween right around the corner, creators like MrBeast and Salish Matter picked this week to serve up a trick-or-treat grab bag of videos. We have milk, a good old-fashioned game of tag, some bros chilling five feet apart, and a creator with just 29,000 subscribers coming in handily at spot #4.

  
• Sorry kids, no more mowing down NPCs: YouTube’s new Community Guidelines age-restrict some video game violence (and also NFTs)

  YouTube is updating its Community Guidelines around gambling and video game violence to "adapt to the evolving digital world," spokesperson Boot Bullwinkle tells Tubefilter.

  
• Shorts now make more money for YouTube than long-form videos
• Twitch is getting VTubed for the holidays (and beyond?) with its first Hololive collab
• “Internet-born film studio” Creator Camp just got its first movie into theaters
• Spotter shuts off public access to its gen AI suite Studio, says it’s focusing on long-form brand deals for creators
• Top 5 Branded Videos of the Week: Lost in lake
• Weeks ago, female streamers said they were worried about TwitchCon’s lax security. They were right to be.
• Twitch’s newest ads are doing shopping live
• Instagram’s first 25 Rings go out to all kinds of creators