James Hale

• Top 5 Branded Videos of the Week: Search on Amazon
• YouTube gives advertisers a sneak peek of top creators’ next projects at its first “Premieres” showcase

  
• Top 5 Branded Videos of the Week: MrBeast, MrBeast, and…MrBeast

  Yo dawg, I heard you wanted MrBeast, so we put some MrBeast in your MrBeast and--sorry, is this officially millennial cringe? Probably. Anyway, the point is, MrBeast has not one, not two, but three videos in our top 5 this week, and none of them are on his main channel.

  
• Jonathan Chanti says his new venture has “assembled the Avengers” of brand, media, marketing, and talent

  "Based off what we've seen in the business of marketing and creators and talent, there's a big opportunity, and that big opportunity is canvassing two sides of the business at once," Chanti tells Tubefilter. "That's what Reign Maker Group is doing."

  
• Own an IP? Roblox now lets you license it to game developers en masse–and share the revenue from their sales
• “I’m a neurotic gay Jew. I’ve been funny my whole life.”: Max Cohen on becoming the internet’s favorite Murray Hill Boy
• MrBeast is opening his own theme park. It’s in Saudi Arabia.
• eBay wanted Emma Chamberlain’s old clothes. So did her viewers.
• Logan Paul’s CryptoZoo promises were just “puffery,” not fraud, says judge dismissing lawsuit against him
• Creator Camp nabs three-movie deal with theater distribution marketplace Attend
• Canon’s $100,000 dream project contest taps Colin & Samir, Josh Richards, Michelle Khare, and Rory Kramer to judge
• TikTok is doing its own awards show