James Hale

• Top 5 Branded Videos of the Week: The businesses
• Can your YouTube channel survive a hardcore pivot? Dzung Lewis’s did–and now she’s telling other creators how she did it.

  After a few years of building a Millennial audience with cooking videos, she knew she wanted to pivot, but she found herself struggling to make new types of content that both appealed to her longtime viewers and attracted new ones. Navigating this shift was the most difficult thing she's done in her video-making career, but she made it through--and now her channel Honeysuckle successfully blends an entertainment-forward "MrBeastification" format with the love of food that inspired her to join YouTube in the first place.

  
• You know what the SEC likes more than Lamborghinis? Nailing Tai Lopez for (alleged) investor fraud.

  Lopez has been on YouTube for over a decade, and was one of the original voices in the whole "hustle bro" movement, telling wannabe entrepreneurs that if they wanted to become millionaires, buy their own Lamborghinis, and "get things done and stop sucking your thumb," they should drop hundreds or thousands of dollars on his how-to courses* (*results not guaranteed).

  
• YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need

  "The new APPG’s mission is to champion the significant social and economic contributions of UK creators while working with policymakers to deepen their understanding of the digital creator economy and advocate effectively for the sector," YouTube said in a company blog post.

  
• Streamers are afraid to go to TwitchCon this year
• YouTube is fine with creators spreading misinformation, actually
• Top 5 Branded Videos of the Week: Balls and chains
• What would happen if you could talk directly to the recommendation algorithm? X is about to find out
• NFL embraces the second screen–and the engagement boost it brings
• Have you heard? Hasan Piker has words for Charlie Kirk, Glitch Productions has a new show, and Gary Vee gets Stan
• Meta is paying developers $2.5 million to make mobile games for Horizon
• YouTube is taking over TV viewership in the U.K. Legacy broadcasters are not happy about it.