If the U.S. is getting a new TikTok app, which version will the world use?

12 months ago

If the President of the United States is to be believed (and your mileage may vary on that one), then…

Kids have the best ad recall on YouTube long-form videos

12 months ago

YouTube is still kids' favorite choice for watching content, and the platform's efforts to diversify its formats are paying off. Those…

MIPCOM Cannes revamps to embrace the “generational shift” that is digital content creation

12 months ago

Long-running annual TV trade show MIPCOM says it's unveiling an "ambitious new focus" for its 2025 event that will "[place]…

Advertising Week New York returns Oct. 6-9 with 1,200+ speakers, 28 content tracks for creators, marketers, and more

12 months ago

Advertising Week returns to New York Oct. 6-9, promising a "reimagined experience built for today's changemakers across marketing, media, tech…

Creators criticized Roblox for its feud with Schlep. A new exec will look to improve relations.

12 months ago

More than two decades after its initial launch, Roblox's player base is peaking, so the game-building engine has brought in a…

The sun never sets on the Sidemen empire

12 months ago

The Sidemen are one of the newest British empires -- and they're bringing their YouTube-born brand across the world. Arcade Media, the management…

Night launched a marketing agency to matchmake brands with creators

12 months ago

 After establishing itself in fields like talent management, retail, podcasts, and investing, Night is making a move in the world of marketing.…

Top 5 Branded Videos of the Week: Balls and chains

12 months ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

What would happen if you could talk directly to the recommendation algorithm? X is about to find out

12 months ago

If you're online long enough, you'll hear it whispered: The algorithm. The algorithm decides whose content is recommended to viewers.…

NFL embraces the second screen–and the engagement boost it brings

12 months ago

In our industry, we talk a lot about cord-cutting and how the traditional TV entertainment giants have been going by…