MIPCOM Cannes revamps to embrace the “generational shift” that is digital content creation

Long-running annual TV trade show MIPCOM says it’s unveiling an “ambitious new focus” for its 2025 event that will “[place] the creator economy at the very heart of the world’s largest market for television and streaming content.”

MIPCOM returns to the Palais des Festivals in Cannes, France, Oct. 13-16–and, for the first time, YouTube will have a major presence. Attendees will be able to check out a YouTube-branded, dedicated space, plus daily workshops and speaker sessions, along with a headliner keynote with Pedro Pina, VP of YouTube EMEA.

“The creator economy marks the biggest generational shift MIPCOM has ever seen,” Lucy Smith, MIPCOM Cannes’ director, said in a statement. “It is no longer emerging–it’s arrived, signaling a new era of storytelling, distribution, and monetization. Everything we are staging this year has the singular focus of bringing together mainstream media and the creator economy.”

YouTube’s presence isn’t the only change MIPCOM is making this year to embrace our industry and the creators driving it. Other new additions this year include:

• A large expansion of the MIP Creative Hub, which will “build on its position as a beachfront destination for co-production with creators, digital studios and brands” by transforming into a four-day program with panels and matchmaking
• A Brand Storytelling summit that will tap brands, creators, agencies, and producers “with the aim of nurturing new brand-led projects.” A similar summit has been held over the last decade at Sundance Film Festival; this will be the first international edition.
• An AI summit with a stage, demo space, and networking space, “focused on areas at the intersection of content and technology”
• An international drama co-production summit featuring Haut et Court co-CEO/Producer Caroline Benjo, Fremantle CEO Christian Vesper, and Steve Matthews, Joint Head of Scripted and Creative at Banijay.
• And finally, MIPJUNIOR, to be held Oct. 11-12, a dedicated kids’ conference and network market that wants to “help companies maximize business across attention, creator and experience economies.”

On top of all this programming, MIPCOM has a stacked list of attending platforms, brands, and legacy studios, including YouTube, TikTok, Snapchat, Disney, BBC, Fox Entertainment Global, Lionsgate, Paramount, Sony, Warner Bros. Discovery, Indeed, and Mattel.

Attending creators include Dhar Mann Studios, Kevin Tran, and After Party Studios‘ co-founders, creator-focused film director RVBBERDUCK and YouTuber Callux.

“Bridging the worlds of TV, tech, and creator-led entertainment, this year’s edition of MIPCOM CANNES promises to be more vibrant, diverse, future-facing and productive than ever before,” Smith added.

Tickets for the event are currently available, starting at €1,740 for a Visitor Pass, €2,540 for a Premium Pass (Visitor perks + access to a lounge and dedicated business spaces), and €3,540 for a Prestige Pass (all previous perks + concierge, transport services, hotel booking service, and fast-track access into the event).

Check out tickets here. We hope to see you in Cannes!

MIPCOM Cannes is a Tubefilter partner.