MIPCOM

• MIP LONDON’s spotlight on the creator economy: Executives from YouTube, Snap, Spotify, and Sidemen Productions
• Creators are the new unscripted TV. Now they’re getting access to some famous formats.

  Banijay is teaming up with YouTube to launch an Entertainment Creator Lab that will revive classic formats.

  
• Your essential preview for MIPCOM Cannes’ creator-forward festival programming

  We already unveiled MIPCOM 2025's biggest creator economy additions and expansions, including a major presence from YouTube. But there's a lot more to look forward to at this event, so ahead of its kickoff this Monday, we wanted to highlight the speakers and programming that will help make this year's MIPCOM the best yet.

  
• MIPCOM Cannes revamps to embrace the “generational shift” that is digital content creation

  "The creator economy marks the biggest generational shift MIPCOM has ever seen," Lucy Smith, MIPCOM Cannes' director, said in a statement. "It is no longer emerging--it’s arrived, signaling a new era of storytelling, distribution, and monetization. Everything we are staging this year has the singular focus of bringing together mainstream media and the creator economy."