YouTube Changes Partner Lineup For Its Three-Year-Old ‘Measurement Program’

6 years ago

YouTube has made noted changes to the lineup of its YouTube Measurement Program (YTMP), which was formed in 2017 to…

Cannes Lions Replaces Cancelled Festival With ‘Lions Live,’ A Monthlong Educational Event For Creatives

6 years ago

Cannes Lions organizers are holding a monthlong educational event in place of this year’s long-running advertising confab.

Charli D’Amelio Continues TikTok Reign As First Creator To Cross 50 Million Followers

6 years ago

Charli D’Amelio is continuing her ascent as one of the world’s most popular tweens. The 15-year-old has cemented her status…

WME Signs Four-Year-Old Instagram Dancer ‘Boss Baby Brody’

6 years ago

A dancing toddler known as Boss Baby Brody, whose fierce freestyle dance clips have amassed 270,000 Instagram followers, has signed…

Netflix Locks In New Feature That Lets Users Prevent Accidental Pauses, Time Skips

6 years ago

Netflix has added a button for the unfortunates among us who’ve accidentally swiped their phone’s screen, had their cat/dog/kid step…

TikTok Ad Agency ‘The Network Effect’ Drives Billions Of Views By Partnering With Passionate Creators

6 years ago

According to Brian Nelson and Brian Mandler, there is no better place for brands to be than TikTok.

Walmart To Sell Video Rental And Streaming Service Vudu To NBCUniversal-Owned Fandango

6 years ago

As previously rumored, Walmart has gone forward with its sale of video rental and streaming service Vudu to NBCUniversal-owned movie ticket…

Facebook Debuts Dedicated—And Ad-Free—Gaming App Months Before Planned Release

6 years ago

Facebook is mantling itself as a more serious competitor in the video game livestreaming space.

Decade-Old Digital Talent Firm Gleam Futures Launches ‘Entertainment’ Unit For Traditional Celebs

6 years ago

Gleam Futures, the digital talent management company that reps Marcus Butler, the Pixiwoo sisters, and Zoe Sugg, is foraying into…