Dunkin’s all in on creator collabs with Nick DiGiovanni’s new four-drink menu

2 years ago

The fast food world has embraced our industry more and more over the past four years, from Dunkin's partnership with…

Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.

2 years ago

Fandoms are one of the most powerful forces in content creation. YouTube's latest Culture & Trends Report focuses entirely on…

We finally know how much Twitch makes a year. Is it enough?

2 years ago

When Twitch's new CEO Dan Clancy took over, he admitted the world's biggest livestreaming platform is not profitable. And, according…

PGA Tour to recognize golf’s growing presence in digital content with the first ever Creator Classic

2 years ago

Golf is having a moment right now in the creator space. Pro golfer and on-the-rise YouTuber Bryson DeChambeau just played…

Issa Rae returns to her roots with Snap’s new accelerator class

2 years ago

Issa Rae got her start as an "awkward Black girl" on YouTube, and now that she's a mainstream celebrity known…

Rhett & Link want you to experience their Wonderhole

2 years ago

It's almost time to enter Rhett & Link's Wonderhole. Back in February, the longtime creator duo behind Good Mythical Morning…

Top 5 Branded Videos of the Week: Coffeezilla lawsuit, demonic asylums, and the last great Trump/Biden debate (kinda)

2 years ago

After taking a week off from the #1 spot in our Weekly Brand Report, MrBeast has returned to familiar territory. Meanwhile, a…

MatPat’s next big theory: That he can get lawmakers to understand the creator economy

2 years ago

You can sometimes still find MatPat at the Theorist office. He's there, just off-camera as a creative director, having retired…

Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR

2 years ago

Sports rights are the talk of the digital content town lately, and Reddit isn't one to be left out: It…

Kamala Harris is having a moment on TikTok. Could it put her in the White House?

2 years ago

Like her fellow (and former fellow) presidential candidates for the 2024 election, Kamala Harris is now on TikTok. But she's…