Brands are scrambling to snag deals with “demure” creator Jools Lebron

2 years ago

The woman behind TikTok's omnipresent "demure" trend was able to quit her job as a cashier to go full-time on…

Creators are about to have a lot more Shopify items to sell on YouTube

2 years ago

YouTube viewers are about to encounter more product links within videos. The platform has announced an expanded partnership with Shopify, the…

Top 5 Branded Videos of the Week: Halloween comes early with ghosts, runaway AI, and dangerous beaches

2 years ago

In this edition of the Weekly Brand Report, we're getting a break from MrBeast (mainly because he didn't release a…

Pet project YTCH turns YouTube content into a vintage TV experience

2 years ago

We've always called YouTubers' accounts channels, but what if YouTube's viewing experience actually mimicked what it was like to turn…

The gamba meta lives on: Twitch says it’s “digging into” Counter-Strike skin gambling involving 120+ top streamers

2 years ago

Back in September 2022, Twitch finally did something about the "gamba meta" that had possessed its platform for years. Top…

The Onion is bringing back its print edition. No, we’re not joking.

2 years ago

The Onion has cracked its funniest joke yet: It's trying to revive print media.  The venerable publication of satirical news is…

Spotify is selling brands hard on video ads, says it only serves them when it knows users are engaged

2 years ago

The last three months were Spotify's most profitable quarter ever, but despite that, it saw a drop in ad sales…

Disney hires Adam Smith to get some YouTube streaming magic

2 years ago

Disney is looking to replicate YouTube's success in the streaming TV sector. The Mouse House has hired 20-year Google/YouTube vet…

Creators still have to fight for fair pay and treatment in brand deals. Word on the Block is here to advocate for them.

2 years ago

Our industry has matured significantly over the last decade, and we've developed some norms for what creators can expect from…

Mikayla Nogueira’s product launch was huge. Her restock stunt was nearly as big.

2 years ago

Creator product launches can be big business for both influencers and brands. But what happens next? Mikayla Nogueira decided to answer…