“What’s the secret to pleasing the algorithm?” YouTube’s Creator Liaison answers this and more in new Shorts series

2 years ago

We think creators can always have more insight into the platforms on which they make their livings. So it's cool…

Murder, she wrote: YouTube’s AI chat summary is making mistakes

2 years ago

YouTube, chasing the ChatGPT and Midjourney fervor, is extremely bullish on generative artificial intelligence, with CEO Neal Mohan saying gen…

Online fandoms are passionate. Hololive’s community app launch showed the dark side of that fervor.

2 years ago

Online fandom is an indomitable force--one that platforms like YouTube and companies like Youtooz are increasingly recognizing. But that amount…

Cooking show ‘Gastronauts’ shows just how far Dropout has come

2 years ago

The streaming service Dropout had a banner year in 2023, and its latest original is an example of the progress it…

Hungry and out of cash? Pay for your pizza with a TikTok.

2 years ago

Calling cash-savvy pizza lovers: Pizza Hut will give you a free combo if you become a TikTok microinfluencer and hype…

YouTube’s biggest kids channel gets its first live action spinoff

2 years ago

The first live-action addition to the CoComelon universe is coming this fall. The most-watched kids' channel on YouTube -- which counts more…

Kamala Harris kicks off Twitch channel with DNC speech stream

2 years ago

As Vice President Kamala Harris officially accepted the Democratic nomination for president, she revealed another piece of her social outreach strategy.…

Hot Ones and Blippi are the latest YouTubers to get store shelf deals

2 years ago

More YouTube creator brands are coming to major stores near you: interview series Hot Ones is collabing with Panda Express,…

YouTube wants its second season as NFL Sunday Ticket distributor to be even better than the first

2 years ago

The start of the 2024 NFL season is weeks away, and YouTube is pulling out all the stops to make its $2 billion football…

Influencers are pushing out reporters at the DNC. What does that mean for news?

2 years ago

2024 may go down as the first "influencer election" (we believe it will), and the creators who are part of…